Alejandra Porta

About Alejandra Porta

Alejandra Porta in a bright blue suit, leaning on a mirrored disco ball against a pink backdrop
Areas of expertise
  • Art Direction
  • Branding
  • Product Design

Hi, I’m a Nicaraguan creative director, specializing in product, branding, and communication design for startups. I’m also the co-creator of Shine Bootcamp, a speaker accelerator empowering women to own the stage.

As someone in eating disorder recovery, I’m a passionate advocate for radical self-love, a value that shapes both my personal journey and creative work.

Betakit recently recognized me as one of the Top 80 Women and Non-Binary People in Canadian Tech to Follow.

My work is rooted in empathy and driven by research. I focus on crafting thoughtful, user-centred experiences and love validating ideas through insight and iteration. I believe design thinking can transform more than just products, it can shape how we live, connect, and grow.

Got an exciting project in mind? Let’s talk!

Work experience

  • Creative Director and founder of Mas Joy StudioSept 2019 – Present
  • Creator of A Hug For YouSept 2019 – Jan 2024
  • Co-creator of Shine BootcampSept 2019 – Jan 2024
  • Senior Interactive Designer at Clio (Full-time)Sept 2017 – Sept 2019
  • Interactive Designer at Unbounce (Full-time)Aug 2014 – Sept 2017
  • Designer at Pound and Grain (Contract)April 2014 – Aug 2014
  • Digital Design Student at VFS (Full-time)April 2013 – April 2014
  • Senior Designer at Bump Creative Partners (Full-time)Jan 2011 – May 2013
  • Graphic Designer at Bump Creative Partners (Full-time)Dec 2010 – Jan 2011

Awards

  • Nominated for the 28th annual RBC Canadian Women Entrepreneur Awards.
  • Nominated as one of the 80 women and non-binary people in Canadian tech worth following by Betakit.2019
  • Applied Arts Student MagazineWinner | App Category | Boomerang · 2014
  • Vancouver Film SchoolWinner | Best Graduate Project | Boomerang · 2014

Talks, panels + podcast interviews

Email

Let’s work together